PRO Cinema este o televiziune particulară comercială de nişă din România, înfiinţată în 19 aprilie 2004, face parte din trustul Media Pro International

PRO Cinema is a Romanian movie channel that is owned by Central European Media Enterprises and launched on April 19th 2004.

The first day of broadcasting, PRO CINEMA made a commitment to its audience who felt the need of a special and exclusive TV channel, included in the basic package of the companies. That TV channel that will transform their homes into cinemas, with the most eclectic program: TV series, Romanian movies, top-rated movies, art movies, blockbusters, box-office evergreens. A relaxing and intimate space to be found in every viewer’s home the moment they choose to watch their favorite program. Thus appeared the first channel’s slogan - „A new episode in your life”, and a new television concept - “TV cinema”.

The strategic programming and effective cross-promotion that followed have contributed to audience loyalty and growth. In 2005, the “It simply gets you” slogan was supported by an extensive marketing campaign whose main objectives were to increase the “reach” indicator and to generate the idea that watching PRO CINEMA allows one to forget oneself. PRO CINEMA believes that its audience is special and sets the TV channel apart from its competition. From the very beginning PRO CINEMA has invested in research in order to understand its viewers and adapt to the changing media environment. The latest opinion poll points out that the audience consider PRO CINEMA to be a friend, full of energy, youth and playfulness. Viewers feel that PRO CINEMA is different from its competitors in terms of watching experience, which is more personalized, full of value and significance; this channel is not for everybody.

Although the station’s main target consists of people aged 18-49 living in urban areas, PRO CINEMA best connects with young film lovers aged 15-35, who are well educated and trendy, heads of urban households who are looking for relaxation and good quality, but light movies. They enjoy successful carriers and get home late. This is the reason why, every evening at 10 o’clock, when the competitors‘ movies are ending, dramas and thrillers can be watched only on PRO CINEMA. Moreover, every Friday at the same time, the famous journalist Cristian Tudor Popescu hosts the show “CineTePrinde”. For almost fifteen minutes, he comments on that night’s movie, always stirring controversy with his original approaches to production themes.

The viewers’ demand for a personalized content is the origin of the Saturday evening Romanian movie. The movies we broadcast are mainly created by great Romanian directors and are highly appreciated by Theatre and Film students who must watch and study them in the Academy.

Hits like The Sopranos, Alias, Friends, Monk, and Shield have built up PRO CINEMA’s good reputation, while the mix of blockbusters, comedies, dramas and psychological Hollywood movies made viewers eager to tune in on PRO CINEMA. This mix is a result of getting to know our audience better and better in terms of habits, needs and values. Saturday Night Live - the show that has “reinvented entertainment”, and “Lumea PRO CINEMA” are two shows most compatible with the profile of the PRO CINEMA viewer. The portraits and fantastic life of singers and movie stars, and the most recent movie and DVD releases receive wonderful feedback from the PRO CINEMA audience.

Official site: http://www.procinema.ro